Search Engine Marketing
Search Engine Marketing (SEM), also know as Pay Per Click (PPC), allows you to market your product and offers through the Search Engines, like Google, Yahoo, and Bing for example. Search engine marketing is one of the most effective marketing techniques that allows us to drive qualified leads to your business. With SEM, we can provide a quick and effective way to be found on the search engines because we are able to bid on specific keywords related to your products and services. We can target people who are already interested in you, and with SEM we can provide exactly what they are searching for.
LEAD GENERATIONSEM will drive targeted traffic to your site 24/7. The Internet never sleeps. When your site has visibility on search engines, you are going to get targeted traffic every hour, of every day. Millions of searches are conducted every day as people look for websites, information, products and services. With search marketing, you can get more targeted traffic to your website.
TRANSPARENCYIn today’s environment where dollars are tight, every dollar spent on advertising matters more than ever. Everything with paid search can be measured based on conversions (e.g. lead gen, sale) down to the ad and keyword levels so that you know exactly what’s working and what’s not performing.
GEOTARGETINGWhether you want to reach potential clients in your own backyard or halfway across the world, you can target searchers down to their city level location (although that level of pay per click targeting works better in North America than other parts of the world). Choose to target a radius around a zip code, metro area, state, country, or add in regions of interest.
CONTROLThe levels of control over paid search with platforms like Google AdWords and Bing Ads are truly astonishing, giving you control over:
What keyword searches trigger your ad
Physical location of the searcher (geo targeting mentioned above)
Time of day
Day of week / season
Device type (e.g. computer vs. phone – and which type of phone)
Network (e.g. Google only or its Search or Display Networks)
PAY PER ACTIONPaid search is commonly referred to as pay per click (PPC) advertising because the most common form of ad buy with paid search is that you only pay when someone clicks on your ad. We like to refer to traffic from paid search as “doubly targeted” because the person must:
Type in something related to what you sell, and
Look at all the information on the screen before deciding to click on your ad because she or he expects it to provide the information she or he seeks.